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At Force Store (“we,” “us,” or “our”), we’re as committed to protecting your personal data as we are to providing top-quality cycling accessories. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website roadtrailcycling.com or make a purchase from us.

1. Information We Collect

We collect information that helps us deliver exceptional service to cycling enthusiasts worldwide:

  • Personal Identification: Name, email address, shipping/billing address, phone number when you create an account or place an order.
  • Payment Information: Credit/debit card details (processed securely through our PCI-compliant payment gateway), PayPal email (when using PayPal).
  • Technical Data: IP address, browser type, device information, and usage data through cookies and similar technologies.
  • Communication Records: Correspondence with our customer support team.
  • Commercial Information: For team/volume orders, we may collect business details and tax identification numbers.

2. How We Use Your Information

Your data powers our ability to serve cyclists like you:

  • Process transactions and deliver your high-performance cycling gear worldwide
  • Provide customer support for technical components like brake systems or bike racks
  • Improve our product offerings and website experience
  • Prevent fraud and enhance payment security
  • Send order confirmations and shipping notifications
  • Comply with legal obligations (e.g., tax calculations)

3. Data Sharing & Disclosure

We handle your data with the same precision as professional bike mechanics:

  • Service Providers: Trusted partners who help with payment processing (Visa, MasterCard, PayPal), shipping, and IT services.
  • Legal Requirements: When required by law or to protect our rights.
  • Business Transfers: In case of merger, acquisition, or asset sale.
  • Commercial Orders: Team/volume purchase information may be shared with our B2B partners.

We never sell your personal data to third-party marketers.

4. Data Storage & Security

We protect your data with the same rigor as our body armour protects downhill riders:

  • 256-bit SSL encryption for all data transmissions
  • PCI-DSS compliant payment processing
  • Regular security audits of our systems
  • Limited employee access to sensitive data
  • Data retention only as long as necessary for business or legal purposes

While we implement robust measures, no internet transmission is 100% secure. We recommend using strong passwords and protecting your login details.

5. Your Rights & Choices

You control your data like you control your bike:

  • Access: Request details of personal data we hold about you
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request erasure of personal data (subject to legal requirements)
  • Objection: Opt-out of certain processing activities
  • Portability: Receive your data in a structured format

To exercise these rights, contact us at [email protected]. We may verify your identity before processing requests.

6. Cookies & Tracking Technologies

Our website uses cookies like bike parts use bearings – to ensure smooth operation:

  • Essential Cookies: Necessary for core functions like shopping cart and checkout
  • Performance Cookies: Help us improve site performance and user experience
  • Analytics Cookies: Understand how cyclists interact with our site
  • Marketing Cookies: Show relevant ads for cycling gear (you can opt-out)

Manage cookie preferences through your browser settings or our cookie consent banner.

7. International Data Transfers

As we ship cycling accessories globally (excluding some remote areas), your data may be transferred outside your home country. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

While we sell bottles for children, our website is not directed at minors. We don’t knowingly collect data from children under 16 without parental consent.

9. Policy Updates

We may update this policy as our business evolves, just like cycling technology advances. Significant changes will be notified via email or website notice.

10. Contact Us

For privacy questions or to exercise your rights:

Force Store
4864 Cerullo Road
Louisville, US 40202
Email: [email protected]

Our customer support team is ready to assist 24/7 – whether you have questions about brake pads or privacy practices.